Pencil AI hero artwork: blurred, film-grain close-up of a person in a light beige jacket over a dark shirt against a deep teal background, warm skin tones, soft focus

Pencil AI: marketing’s new operating system

One platform that gathers every major AI model, applies brand-level governance, and reinvests what you save on production into paid media.

Start now See the workflow

Results at global scale

A third off production costs across 46K generated assets

Output speed doubled across 24 local markets

Recruitment content spend down 26% at volume

Production budgets 33% leaner within twelve months

Any Model. One Workspace. No Lock-In

New models ship every week, and closed ecosystems tie you to one provider. Pencil AI connects image, video and text models from OpenAI, Google, Adobe, Runway and Stability AI in a single orchestration layer, so every brief meets the best tool and each new release is ready on day one.

Create yours

Made for enterprise buying, cleared by legal teams worldwide

Each safeguard your security, legal and sourcing teams ask for comes standard in Pencil AI.

SOC 2 Type II

Security controls checked by outside auditors

No-Train Policy

Your inputs never feed model training

Full IP Ownership

Every asset you produce belongs to you

Data compliance

Aligned with EU, US and APAC rules

Role-based access

Fine-grained permissions for each seat

Brand Safety

Guidelines held firm across all teams

Recent case studies

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Street-style fashion photo of a woman in a cream hooded rain jacket and matching shorts with white socks and sneakers, walking past a dark green café window front with warm amber lights inside

How Salomon built 1,000+ ad visuals with no new shoot

One product shoot, scaled into a full campaign library with Pencil AI.

See how

Where Your AI Strategy Runs

Bring leading AI models into one secure space with Pencil AI, then run global workflows through brand-safe agents that grow output without adding headcount or complexity.

Start building

Text input

Worm’s-eye view of three friends laughing, heads together in a ring, looking down at the lens, hair blowing, bright blue sky and leaves above. One offers the cream sunscreen tube to camera. Golden summer light, candid mood, 35mm editorial beauty look.

Asset

Hand raising a beige SPF 50 sunscreen tube with a gold cap against a clear bright blue sky, product shot

generate_images

Output will show here

Low-angle photo of three laughing young women huddled head-to-head against a sunny blue sky, one holding a beige sunscreen tube toward the lens

Visual references

Image 22 Jun.png Subject

Run

generate_videos

Output will show here

Visual references

Attachment 1 Reference

Run

Text input

Keep the same three women and outfits. Low angle against open sky. The front woman smooths sunscreen onto her cheek, laughing; the other two stand behind, softly blurred. Same product and faces, only the framing shifts. Natural sun, photoreal skin, 4K.

Wide dark workflow canvas with Text input, Asset, generate_images and generate_videos nodes joined by green and blue curves, showing a sunscreen product shot and laughing women, with Sam and Kate collaborator cursors

“We moved our whole creative pipeline into Pencil AI, and our regional teams finally ship to one brand standard instead of twelve.”

Maya Lindqvist · Head of Content, Northfield Outdoor

Fresh reading

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Pencil AI announcement graphic: a bold yellow looping scribble line on white with small pastel app icons for images, documents and sparkles

Pencil AI unveils Scribble for marketing orchestration

Explore

Black article thumbnail with tilted dark app tiles for AI assistants arranged in an arc and the words Share of Model in white

Why share of model now drives brand growth

Dive in

Partnership banner with two white wordmarks joined by an x over a motion-blurred photo of a busy city crowd

An insights agent built on GWI audience data

Take a look

Bright campaign key visual of a smiling woman in a colourful studio set holding a smartphone, polished advertising style

How an agency landed a Samsung LATAM brief

Discover

Common questions

What is Pencil AI?

Pencil AI is a workspace where marketing teams brief, generate and review images, video and copy across many models, with brand rules applied to every output.

Which models can my team use?

Image, video and text models from the major labs sit side by side, so you can compare results and switch whenever a stronger one arrives.

Who owns the assets we create?

You do. Everything produced in your workspace is yours to publish, and your uploads are never used to train models.

How do teams stay on-brand?

Shared guidelines, role-based permissions and approval steps keep each region and agency working from the same playbook.